homalabs

ContactProject intake

Building something?

You don’t need to have the whole thing figured out before you reach out.

Tell us what you’re building, what isn’t working, or what you’re trying to figure out.

We’ll start there.

Where are you right now?
What do you need?

FAQQuestions

What does Homalabs do?

We design, build, audit, test, and improve digital products.

We can join at different points depending on what the product needs.

Can you work on an existing product?

Yes.

That’s one of the reasons we offer product audits.

We can look at the existing experience, understand how it works, identify friction and opportunities, and recommend what should change.

What does a product audit include?

It depends on the product.

We can review the end-to-end experience, individual workflows, onboarding, navigation, information architecture, interaction patterns, UI, accessibility, and other areas that may be creating friction.

The output isn’t just a list of problems. We explain what we found and what we would do about it.

Can you audit an AI-generated website or product?

Yes.

AI can get you to a first version quickly.

That doesn’t mean the first version is the right product.

We can review the experience from a human and product perspective: how the information is organised, whether the flows make sense, whether the interface supports the user’s goals, what assumptions are being made, and what could be improved.

Do you only work with startups?

No.

We’re comfortable with early-stage products, growing products, and existing products that need to change.

Do you only design?

No.

We design and build.

We can take a product from an early idea into a working experience, build alongside an existing engineering team, or work specifically on the parts where you need product and design expertise.

Do you follow a fixed process?

No.

The work is iterative.

We might start by understanding the problem. We might start with an audit. We might prototype something. We might build something to learn.

What we do next depends on what we learn.

Do you test with users?

Yes.

Testing can happen with prototypes, working products, or existing experiences.

The method depends on the question we’re trying to answer.

Can you join an existing product team?

Yes.

We can work alongside founders, product managers, designers, engineers, or existing teams.

Do you build websites?

Yes.

We design and build websites and digital experiences when they’re part of the product or business problem we’re solving.